The Art of War · Part 1, Before the fight · Idea 3 of 12

First, Don’t Lose

Sun Tzu on making yourself hard to beat before you try to win. From The Art of War by Sun Tzu, about the 5th century BC.

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Where it comes from.

Most advice about winning is about attack: find the opening, strike first, go hard.

Chapter 4 of The Art of War starts somewhere else. It looks back at the good fighters of old, the generals Sun Tzu held up as models. They did two things, it says, and always in the same order. The first had nothing to do with the enemy.

3 more screens in the appThe rest of the story, and where it turns up in your own week.
The idea in short

In chapter 4 of The Art of War, the good fighters of old first made themselves impossible to defeat, then waited for the enemy to offer a chance. Not losing is in your hands; the chance to win comes from the other side. On Zhao’s northern border, Li Mu was mocked as a coward until his trap crushed the raiders.

Make yourself hard to beat, then wait for the opening. Practical advice: before you push for something big, fix the one weak spot that could sink you.

Likely, on the evidence · checked against 3 sources

Make it yours.

Make it your step

Name the one weak spot that could sink you, and fix it this week.

Ask your council

“I want a promotion, but my position at work feels shaky. What should I shore up first?”

Sources.

  1. The Art of War, translated by Lionel Giles, Attributed to Sun Tzu (Project Gutenberg), 1910The text
  2. Records of the Grand Historian (Shiji), chapter 81: Lian Po and Lin Xiangru (with Li Mu), Chinese text, Sima Qian (Wikisource)The text
  3. Li Mu, Wikipedia, 2026

The Art of War, in 12 ideas.

  1. 1
    Count Before You CommitSun Tzu on weighing both sides before a fight
  2. 2
    Know Them, Know YourselfSun Tzu on knowing your rival and yourself
  3. 3
    First, Don’t LoseSun Tzu on making yourself hard to beat before you try to win
  4. 4
    Win Without the FightSun Tzu on why the best victory needs no battle
  5. 5
    Long Fights Cost EveryoneSun Tzu on why no one wins a drawn-out war
  6. 6
    Leave Them a Way OutSun Tzu on why a cornered rival fights hardest
  7. 7
    Push Where It GivesSun Tzu on putting your effort where resistance is weakest
  8. 8
    Quiet, Then QuickSun Tzu on patience first and speed when the moment comes
  9. 9
    Never Move in AngerSun Tzu on why anger is a bad reason to act
  10. 10
    Kind, Not SoftSun Tzu on caring for your people without spoiling them
  11. 11
    The Five Ways Leaders FallSun Tzu on the five faults that ruin a leader
  12. 12
    Ask the People Who KnowSun Tzu on getting the truth from people, not guesses
Tonight’s read is free

Read the rest in Counsel.

First, Don’t Lose and the other 11 ideas of The Art of War, a minute at a time.

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Every idea is drawn from the public-domain text, and its names, dates and quotes are checked against the sources listed with it. The paintings are made for Counsel; they show the scene, not a historical record.

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