In 1513, Niccolò Machiavelli was out of a job and out of favor, writing at a small farm outside Florence.
In one short chapter of The Prince, he asked a question every leader meets sooner or later. Is it better to be loved, or feared?
Machiavelli on whether to be loved or feared. From The Prince by Niccolò Machiavelli, 1513.

In 1513, Niccolò Machiavelli was out of a job and out of favor, writing at a small farm outside Florence.
In one short chapter of The Prince, he asked a question every leader meets sooner or later. Is it better to be loved, or feared?
In The Prince, written in 1513, Machiavelli argued that a leader should ideally be both loved and feared. Forced to choose, fear is safer, because love lasts only while it pays. He pointed to Hannibal, whose army never rebelled, and to Scipio, whose troops rose up in Spain.
Be firm enough to be respected, and fair enough never to be hated. Practical advice: set one clear limit at work, and keep it the same for everyone, every time.
Well established · checked against 3 sourcesPick one limit at work and say it plainly, once.
“I’m too easygoing with the people I manage, and they’ve started to take advantage. How do I get firmer?”
Feared, Never Hated and the other 11 ideas of The Prince, a minute at a time.
Download on theApp StoreEvery idea is drawn from the public-domain text, and its names, dates and quotes are checked against the sources listed with it. The paintings are made for Counsel; they show the scene, not a historical record.